Featured on Downforce Radio‘s official website on April 8, 2020
Sepang International Circuit has announced former PETRONAS Brand Department Head of Strategic Alliance, Azhan Shafriman Hanif as its new Chief Executive Officer on 8th April 2020 following the completion of Dato’ Razlan Razali’s tenure as CEO on yesterday 7th April.
A part of the PETRONAS team for more than 13 years, Shafriman is no stranger to the motorsport sector in Malaysia as he spearheaded the motorsport sponsorship unit over the past decade. His experience will enable to activate motorsports sponsorships and strategic partnerships with OEMs from a corporate perspective, monitoring and evaluating talent development performance in both 2-wheel and 4-wheel motorsports and creating branding exposure through motorsports sponsorship platforms in Formula 1, MotoGP and the Malaysian Cub Prix.
Shafriman commented about his appointment, “It is a great honour to be entrusted with this job. Dato’ Razlan has left big shoes to fill, but I believe I can offer a unique perspective in this role, following my years at PETRONAS. With the world facing an unprecedented challenge due to the COVID-19 pandemic, having a strong footing in the commercial side of motorsports will be a good launching point for my tenure at SIC, while I gain a firmer grasp of the operations side of things. Nevertheless, in my previous role in PETRONAS, I have had the privilege to provide feedback to SIC on its facilities and amenities – thus offering another starting point for me at SIC while I familiarise myself with a hands-on role as CEO.”
Tan Sri Azman Yahya, the Chairman of Sepang International Circuit said following from Shafriman’s appointment as the new CEO, “Shafriman is someone capable and passionate, and well-versed in the ins and outs of the motorsports world. We will use the foundation laid by Dato’ Razlan Razali during his tenure as CEO to further develop the circuit from strength to strength. Across more than 11 years, Dato’ Razlan made a tremendous impact on the circuit with his deep and unrelenting enthusiasm for motorsports and his unflagging passion and dedication to always doing more. We are grateful for his contributions.”
Meanwhile, Dato’ Razlan Razali will be focusing his full-time role as the Team Principal of PETRONAS Yamaha Sepang Racing Team in the MotoGP.
Dato’ Razlan said, “It has been an amazing journey leading the Sepang International Circuit team. What we have achieved in the past decade is truly a team effort – it would not have been possible without the full support and commitment of not just the team at SIC, but also from our partners and stakeholders. Although I will still be around as the Team Principal of PETRONAS Sepang Racing Team, I am definitely going to miss working alongside the SIC team. I wish them and the new CEO great success.”